Created for the Christmas season at Printemps in Paris this Yves Saint Laurent window display brings the Libre universe to life through a composition with strong visual impact designed to capture attention immediately from the street. A large-format digital screen is integrated into the setting and becomes an integral part of the scenography. Graphic snowflakes golden tones and carefully composed lighting extend the moving imagery and structure the display around the product. Bringing together set design digital content and product presentation the installation creates a festive and contemporary experience while preserving the elegance and strong graphic identity of Yves Saint Laurent.

Every project begins with a vision.