At the heart of Galeries Lafayette Haussmann this Yves Saint Laurent pop-up was created for the launch of Lavallière from the Le Vestiaire des Parfums haute parfumerie collection. Black veined marble mirrored surfaces and integrated lighting frame a highly structured presentation of the fragrances. A large digital screen and immersive floral imagery extend the world of Lavallière while giving the installation a strong presence within the department store. Bringing together retail architecture product presentation and digital content the design expresses the graphic elegance of the Maison through a temporary experience that feels both sophisticated and immediately recognisable.

Every project begins with a vision.