At the heart of Emaar Mall Istanbul this MAC Cosmetics flagship creates a striking presence within a premium retail environment. The project develops an immediately recognisable spatial language defined by the brand’s signature black palette reflective surfaces integrated lighting and intense colour accents. The largely open façade extends the energy of the store into the mall circulation while a series of islands naturally structure the discovery of the collections consultation areas and makeup experience. The result is a dynamic expressive and distinctly contemporary space where the MAC identity becomes a true brand experience.
Project completed by Valentina Lazaridi as part of her role at Estée Lauder Companies.

Every project begins with a vision.