Developed across 67 m², this MAC Cosmetics boutique creates a strong identity within the premium environment of TSUM. Glossy black architecture defines the space while mirrors, integrated lighting and graphic compositions bring depth and rhythm. The open façade and reflective surfaces extend the MAC universe into the department store circulation. Inside, the different display elements naturally organise the presentation of the collections, consultation areas and makeup experience. Together they create a dynamic and immediately recognisable space where the visual energy of MAC is expressed through a contemporary and sophisticated design language.

Project completed by Valentina Lazaridi as part of her role at Estée Lauder Companies.

Every project begins with a vision.